About the Event:

In this session, Lamplight Analytics will demonstrate how social media analytics and data can be used to unlock insights and provide value for businesses across any industry. This session will include an in depth look at social media analytics, an understanding of social media tool functionality and step by step methodology that can be applied by marketers in any industry to uncover key insights through data, demonstrated through several deep dive case study examples.

More than half of the world's active social media users live in Asia, with the use of social data growing at least 10 per cent annually It is also home to the world’s largest and most engaged social media audience. As Asia’s premier social media intelligence platform, Lamplight provides business leaders brighter insights into the world of online conversations. Lamplight’s advanced Asian language software and analytics capabilities provide the most accurate and authentic data on Asian social media audiences. 

About the Speakers:

Fergus Clarke 
COO, Lamplight Analytics

Fergus is a researcher by trade and co-founder of Asia social media analytics company, Lamplight Analytics. He has held senior research positions in Asia, Europe and the Middle East, most recently as the Head of Research in North Asia for PR giant, Edelman. Fergus has distilled his research and data expertise and background into Lamplight, a tool that now provide businesses of any size the ability to quickly and easily gain powerful consumer insights from Asia.

Nomfundo Msomi
Marketing Manager, Lamplight Analytics

Nomfundo joined the WPP Marketing Fellowship in 2011, which develops high-calibre management talent through multi-disciplinary experience across geographies. She has worked in digital and content strategy for London-based interaction studio, Digit, Ray+Keshavan/The Brand Union in Bangalore, and Social@Ogilvy in Hong Kong. Nomfundo spent the final year of the Fellowship in a joint content strategy role at GREY Group and Mindshare Enetrtainment in New York City. She has experience in a range of categories and has worked with clients from Louis Vuitton Moet Hennesy, to Unilever and P&G, Nissan Motor Co., Nike, and GlaxoSmithKlein. Nomfundo currently runs the Marketing Department at Lamplight Analytics.