About the Event

Kim and Mauborgne created the theory “Blue Ocean Strategy” which generated a lot of noises in the strategy field. How can the concept be applied? How valid is this methodology? How can one swim from the red ocean to the blue ocean? Some people opine that the concept seems appealing only after the event: that is, it is just a theory to explain a successful product after it becomes successful. The question of “how to get there” is not being addressed.

In this lunch gathering, Prof Chan will address this issue in evaluating the practicality of the blue ocean strategy. You may then have a better idea on how you can develop your own business strategy effectively.

About the Speaker

Professor Andrew Chi-fai Chan, SBS, JP is the EMBA Program Director and Head of Shaw College in CUHK.

His research interests are Strategic Marketing, Business Negotiation, Consumerism, and China Marketing. He has deep understanding on Chinese Culture as well as Western business practice.

Professor Chan has been active in participating in public service. He used to be the Chairman of Hong Kong Consumer Council and Chairman of Hong Kong Deposit Protection Board. Currently, he is the Chairman of Chinese Medicine Council and Cantonese Opera Advisory Committee. He is also the Adviser of the Quality Tourism Services Association in Hong Kong.