Event

PolyU MBA Open Lecture Strategic Marketing for Leading Asian Sauce Brand in Global Markets

June 3, 2017, 14:00-16:15
N001, Lim Por Yen Lecture Theatre, The Hong Kong Polytechnic Uni
Hong Kong
Hong Kong

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PolyU MBA Open Lecture

Strategic Marketing for Leading Asian Sauce Brand in Global Markets

The lecture will cover the background information of how the Asian Sauce Brand started its international business and how it applies different marketing initiatives globally to motivate local/mainstream consumers to use its products in their respective markets in addition to fulfill the needs of Chinese ethnic consumers in those markets.

 

The speaker:

Dr Pedro Yu

Managing Director - North Asia & Pacific Lee Kum Kee (International) Trading Ltd.

Dr Yu focuses on sales & marketing in Fast Moving Consumer Goods sector covering both food and personal care products. The household brand names which he covered before include Campbell Soup, Swanson Broth, Arnott's Biscuit, Clairol Haircolor, Herbal Essences Shampoo. He is the Managing Director - North Asia & Pacific of Lee Kum Kee (International) Trading Ltd., managing markets in Japan, South Korea, Australia, New Zealand, and South Pacific Islands. Dr Yu holds a Doctorate degree in Business Administration from The Hong Kong Polytechnic University.

 

For registration and more info, click here.

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