About the Event:

Creativity is a hot topic. Never before has it been such a valuable, sought after asset in business; but why? What's the point of creativity? In this interactive session, Darren Dahl from the UBC Sauder School of Business will explore the power of creativity and what you can do to help your creative voice flourish, both personally and in the business challenges you face. Understand your own creative potential and how to make it work for you, in this practical and thought-provoking 1.5-hour session. In the last half hour, Darren will challenge you to think about what creativity roadblocks your organization is facing, and the floor will be open to an interactive discussion between top executives from 5-6 organizations.

About the Speaker:

Dr. Darren Dahl
Senior Associate Dean, Faculty
Director of the Robert H. Lee Graduate School
BC Innovation Council Professor
UBC Sauder School of Business

Darren is recognized globally for both his research and teaching excellence in new product development and adoption, consumer behaviour, emotions in consumption contexts, social marketing, entrepreneurship, and creativity. He was ranked as the #1 professor worldwide for marketing research by the American Marketing Association in 2015. His research has been presented at numerous international conferences, and published in journals such as the Journal of Marketing, Journal of Consumer Research, Management Science, and Journal of Consumer Psychology.

In 2013, Darren was the runner-up in The Economist magazine’s Business Professor of the Year and was one of the 10 Canadian professors to receive the 3M National Teaching Fellow award (Canada’s most prestigious prize for teaching excellence). His highly interactive and engaging teaching style with executives also makes him one of the most esteemed and influential instructors at UBC Sauder Executive Education, creating lasting impact for executives and organizations.

He has been an invited speaker at numerous universities including Harvard, Stanford, Wharton, Columbia, London Business School, INSEAD and HKUST. He has consulted and organized education programs for Cathay Pacific, Procter & Gamble, Xerox, General Electric, Teekay Shipping, Lululemon Athletica, Agent Provocateur, Daehong Advertising and Vancouver Airport Authority etc.