Data-driven marketing has become the growth engine for many businesses regardless of size and industry. Leveraging the right digital marketing strategies to generate revenue has become a real necessity, rather than a "nice to have" - especially on the Asian market.

But what’s in it beyond the buzzword?

Best practices can vary quite a lot when it comes to this expertise and many business leaders have yet to grasp a good approach for their business.

During this event Audrey Detroye, Digital Marketing Consultant from T-Shape Consulting will talk about how data-driven strategy can fulfill the challenges of the modern marketers and  drive incremental and sustainable growth.

Agenda
- How data and technology can tackle your brand challenges
- What the scope of the modern marketer is
- What it means for your business

Speaker

Audrey Detroye
Digital Marketing Consultant, T-Shape Consulting

Strong from 10 years’ experience in leading agencies such as Publicis and WPP across Europe and APAC, and industries such as FMCG, Bank, Luxury, Electronics; Audrey is an expert in data analytics, developing data-driven strategy based on consumer experience and provide consultation to high-end companies in order to empower their teams with audience-driven approach and to define digital media, marketing opportunities, and action plan to generate business growth.

**Refund Policy:

No Refund. You may choose to cancel your purchase at any time but you won't be issued a refund. The outstanding amount can only be saved as soft credit for the next purchase if cancellation is received in writing 72 hours prior to the event. Soft credit must be used within six (6) months of the cancelled purchase at the discretion of the Chamber. No shows will be charged.