"Ideas are commodity. Execution of them is not." --Michael Dell, chairman and CEO of Dell

Some startups succeed but most startups fail. Many of those failures are preventable. 

"The first step is always the hardest."

The Entrepreneur and Small Business committee is delighted to present Part 5 of the Signature Series “The Lean Startup: How to Prioritize Resources as Your Business Scales to Success”.
We will discuss how today's entrepreneurs create innovations and how we learn lessons from each other to create radically successful businesses persistently.
The discussion panel will consist of four parts:

1. What's next for startup ecosystems in HK?
2. Developing revenue-generating marketing strategies
3. Prioritizing the obligations of the company
4. Building a clear corporate brand Identity

About the Speakers

Part 1
Speaker: Jayne Chan, Head of Startmeuphk team, InvestHK

- What’s next for the startup ecosystem in HK?
- Updates on the latest developments in the city's startup ecosystem.

Jayne is Head of StartmeupHK at InvestHK, aiming at attracting innovative startups, investors and other stakeholders to Hong Kong, provide a one-stop service platform to support these companies setting up in the city and promote Hong Kong as a premier startup destination.

Part 2
Speaker: Alyn Watkins, Founder of Bravera

Cash in the door is the key priority for any new business. Marketing strategy is the critical component for early revenue, and effective marketing holds the promise of building revenue growth quickly. This segment will have real "on-the-job" insight on how to use marketing strategies to build revenue streams.

Alyn is a Graduate, Cohort President of the Founder Institute specialized in Marketing and Advertising. He has 12 years' startup experience in delivering digital promotion and loyalty solutions and mass participation campaigns to fortune 500 companies and billion-dollar brands including Coca-Cola, Unilever, and P&G.

Part 3
Speaker: Betül Baykal Shaik, Senior Business Development Manager, VISTRA

How entrepreneurs should learn what matters to them most to survive and thrive. So after the launch of a new business, there should be some on-going obligations that the entrepreneurs need to maintain. What are these obligations? How should they prioritize them?

Betül is responsible for building and managing a broad portfolio of international companies that are looking to expand into the Asian markets via both investment and corporate structures to build a successful and compliant business in Hong Kong. Successful and compliant business in Hong Kong.

Part 4
Speaker: Ken Chow, Managing Partner, {embrace} Worldwide

A clear corporate brand identity provides direction and purpose, enhances the standing of products, aids in recruiting and retention, and helps protect a firm’s reputation in times of trouble.

For more than 20 years, Ken has held senior Asia Pacific roles in building organizational capability and teams, developing and managing process, and leading geographically dispersed teams.

About the Moderator

Parker Robinson, Founder of The Word Factory

Parker Robinson is the founder of The Word Factory, a Hong Kong-based communications consultancy. 

Corporate communication professional with more than 15 years' experience in leadership roles, Parker has served in senior positions with The Coca-Cola Company, PCCW, Burson-Marsteller and the Hong Kong Trade Development Council, where he was Head of Corporate Communication for nine years. Parker works mostly with international clients in the areas of insurance, finance, and environmental conservation. 

Title Sponsor

Venue and F&B Sponsor