|Dr. Shane Wang
Dr. Shane Wang is MBA ’80 faculty fellow and an Assistant Professorof Marketing and Statistics at the Ivey Business School, Western University, Canada. Shane received his Ph.D. in Marketing from the University of Cincinnati. His research focuses on machine learning techniques with applications in marketing and social media analytics, B2B marketing, behavioral economics and Bayesian statistics.
His current research interest maps the relative strategic positions of competitors where they matter most – in the minds of consumers. His work has appeared in high-quality journals includingMarketing Science,Journal of Consumer Research,International Journal of Research in Marketing,Customer Needs and Solutionsand theJournal of Mathematical Psychology. Shane has unique insights on how to write and teach cases. At Ivey Business School, Shane teaches all programs: undergraduate, MSc (Master of Science), MBA, PhD, Executives, and he is also a frequent speaker at industry conferences (Canada Advertising Week, Data Marketing). His sharing economy cases such as Alibaba and Uber have been widely used in marketing, strategy, management, and information technology disciplines.
Shane has been the recipient of a plethora of prestigious awards in both teaching and research, including the Best Paper Award at American Marketing Association Winter Conference, The Ivey Research Merit Award and Western University Teaching Honor Roll Award of Excellence, to name a few.