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Chinese Digital Secrets Revealed: Social Media Marketing for Brands in China
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In this talk Chris will give an overview of China’s social media scene and the various players with a deep focus on WeChat. He will then discuss how he and his team design social media campaigns for WeChat with specific case studies including Uniqlo, Xiaomi, Mini, Nike and others.

15/10/2015
When: Thursday, October 15, 2015
12:30PM to 2:00PM
Where: CanChamHK Boardroom
Unit 1301, Kinwick Centre
32 Hollywood Road
Hong Kong
Contact: Alison Yung


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Chinese Digital Secrets Revealed:
Social Media Marketing
for Brands in China
Hosted by CanChamHK's Tech Committee
Date:    Thursday, October 15,2015

Time:   12:30 PM to 2:00 PM

Venue: The Canadian Chamber of Commerce in Hong Kong
              Unit 1301, Kinwick Centre,32 Hollywood Rd,
              Central, Hong Kong

Price:   HK$200 members / HK$300 non-members
              (Light lunch will be provided)

About the Event:
In this talk Chris will give an overview of China’s social media scene and the various players with a deep focus on WeChat. He will then discuss how he and his team design social media campaigns for WeChat with specific case studies including Uniqlo, Xiaomi, Mini, Nike and others.
About the speaker:
Chris Baker, Managing Director at Totem Media
Chris Baker has 14 years experience in digital media, advertising and brand strategy and is currently Managing Director at digital agency Totem Media. Prior to launching Totem he led the digital media practice at MediaCom China as Vice President of Interaction.

Prior to MediaCom, Chris spent over 6 years at Eight Partnership, including three years leading the development of Eight in mainland China which included managing over 40 major digital programs including an award winning digital (social, viral) campaign with Nokia that Advertising Age called “one of the top three campaigns in China in 2006”.

Originally from Canada, and a graduate of Simon Fraser University, Chris is now based full-time in Hong Kong but travels regularly to China.

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