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**Revised Start Date & Time **Professional Diploma in Digital Marketing
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The programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies, or anyone who would like to pursue a career in this area. It is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

09/11/2015
When: 09/11/2015
7:00 PM to 10:00 PM
Where: CanCham Boardroom
Unit 1301, Kinwick Centre,
32 Hollywood Road, Central
Hong Kong
Contact: Gloria Meng


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Professional Diploma in

Digital Marketing

Date:     Starting from November 9th, 2015 (See schedule below)

Time:   7:00 PM to 10:00 PM (10 three-hour sessions)

Venue:  The Canadian Chamber of Commerce in Hong Kong
              Unit 1301, Kinwick Centre, 32 Hollywood Rd,
              Central, Hong Kong

Price:    HK$13,450 members (10% off) / HK$14,200 non-members (5% off)
              (Normal Price of HK$14,950)

WHO IS THIS COURSE FOR?

The programme is ideal for anyone involved in the planning, implementation or measurement of digital strategies, or anyone who would like to pursue a career in this area.

It is suitable for professionals of all levels and disciplines, and will prepare you to take up a more specialist role within the overall marketing domain.

WHAT CAN YOU EXPECT?

Through dynamic lectures, case studies and small group discussions, you will be exposed to the latest methods, techniques and tools for improving your organisation’s Digital Marketing and brand-building efforts.

WHY STUDY WITH US?

The Digital Marketing Institute has certified more professionals to a single, industry validated, standard than anyone else in the world. Their training programmes are designed to bridge the gap between traditional academia and industry demands by providing qualifications that demonstrate competency in the digital marketing skills so highly sought after in the workforce today.

 
 THE GLOBAL STANDARD

Digital Marketing Institute programmes are taught in over 50 countries around the world, and has certified more digital marketing professionals to a single standard than any other educator.

 
INDUSTRY VALIDATED SYLLABUS
The Digital Marketing Institute brings together all of the leading digital brands and agencies to review syllabus content and ensure all students are taught the skills the industry is looking for.
 
INDUSTRY EXPERT LECTURERS
All course syllabuses are developed and taught by working digital professionals, meaning all students are taught the very latest industry knowledge.
ACCREDITED PROGRAMMES
All Digital Marketing Institute programmes are validated by the Scottish Qualifications Authority, mapped on to the European Qualifications Framework, giving students an academically and globally recognised qualification.
WHAT WILL YOU LEARN?

You will learn how to create innovative strategies, also how to leverage these strategies to gain competitive advantage for both your business and career.

PROGRAMME CONTENT

The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course consists of ten modules of 3 hours each totaling 30 hours.

Module 1: Introduction to Digital Marketing (Nov.9.2015)
Module 2: Search Engine Marketing (SEO) (Nov.11.2015)
Module 3: Search Engine Marketing (PPC) (Nov.16.2015)
Module 4: Email Marketing (Nov.18.2015)
Module 5: Digital Display Advertising (Nov.23.2015)
Module 6: Social Media Marketing (Part 1) (Nov.26.2015)
Module 7: Social Media Marketing (Part 2) (Dec.8.2015)
Module 8: Mobile Marketing (Dec.10.2015)
Module 9: Analytics (Dec.15.2015)
Module 10: Strategy & Planning (Dec.17.2015)

For more information about the course,
check out the bonfire website!
http://www.bonfiremedia.hk/event/pddm_dmptcc151026/

The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification.

There is also an additional cost for the final exam which is administered by Pearson VUE. The final exam may be taken at select locations. Pricing is approximately HK$560 and will vary based on exchange rates.

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