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Technology Committee Presents: Stay Above Your Competition With Search Engine Optimisation (SEO)
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Technology Committee Presents: Stay Above Your Competition With Search Engine Optimisation (SEO)

Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry. The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.

21/05/2014
When: Wednesday, May 21, 2014
12:30 PM to 2:00 PM
Where: The Canadian Chamber of Commerce in Hong Kong
1301 Kinwick Centre
32 Hollywood Road
Central
Hong Kong
Contact: Amanda Ho


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About the Event:

Asia has traditionally lagged about 10 years behind North America and Europe when it comes to online marketing. But now companies are catching on, and catching up, and they're doing it in a hurry.  The businesses that are first to embrace online marketing techniques like search engine optimization (SEO) can build a long lasting competitive advantage, if they do things the right way.
 
Although this may sound intimidating, it's doesn't have to be complicated.  The Technology Committee is proud to present the first of our Back to Basics series focused on online marketing and SEO in particular.  The course will be taught by CanCham member and TEDx speaker Joshua Steimle of international online marketing firm MWI.  Attendees of this course will learn:

  • How search engines like Google, Baidu, and Yahoo work
  • How much you can realistically expect to spend on SEO?
  • How to make the choice to do your SEO in-house or hire a firm?
  • How to avoid getting ripped off by an unscrupulous SEO firm?
  • What you can do today, for free, to instantly get better SEO results?

About the Speaker:


Joshua Steimle
CEO of MWI

Joshua Steimle is the CEO of MWI, an online marketing firm with offices in Hong Kong, Salt Lake City, Utah, and Phoenix, Arizona.  MWI was founded in 1999 and provides web design and development, SEO, content marketing, social media management, and online public relations services to enterprises like Sony, LG, and Symantec as well as SMEs and startups.

Steimle is a contributing writer for various publications including Forbes,Entrepreneur, Fast Company, and the South China Morning Post where he writes about entrepreneurship, startups, and online marketing. Steimle is active in the startup community in Hong Kong and is a co-director of the Hong Kong chapter of Startup Grind, a monthly event series featuring interviews with successful entrepreneurs and investors.  Steimle has a Masters of Information Systems Management from Brigham Young University.

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