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*WAITLIST*CanCham and KPMG Present: E-commerce is taking over China - How to make it work for you
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*WAITLIST*CanCham and KPMG Present: E-commerce is taking over China - How to make it work for you

Consumers around the world are moving to e-commerce. At a 70% CAGR in China, e-commerce already accounts for over 10% of consumer purchases, and has surpassed the US to become the largest in the world.

When: Wednesday, April 9, 2014
12:00 PM to 2:00 PM
Where: The Hong Kong Club
1 Jackson Road
Hong Kong
Contact: Amanda Ho

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About the Event:

Consumers around the world are moving to e-commerce. Driven by smart phones, social media, home-grown platforms and rising confidence in online channels, China’s e-commerce market has already surpassed the US to become the largest in the world. Alibaba, China's leading e-commerce company, has sales greater than eBay and Amazon combined. The imminent Alibaba IPO is likely to remain a hot topic in the business news. In addition, relatively weaker consumer attachment in China to physical stores means unsurpassed opportunities for online retailers.
  • What are the challenges and opportunities of China e-commerce?
  • What are the key drivers for continued growth?  
  • What strategies can businesses develop to reach target customers?
  • What are the opportunities and challenges for international brands in taking sales online in China?
  • How can entrants make this opportunity work? 
 Gain insights on these issues at this exceptional event. Take the opportunity to learn from and interact with senior business executives, policy makers, experts and respected thought leaders through this highly interactive panel.

About the Speakers:

Frank Lavin
Chairman and CEO of Export Now

Frank Lavin is the founder and chairman of Export Now, a company that helps firms sell directly on TMall. Frank was known as America's "Salesman-in-Chief" when he was responsible for export promotion activity as Undersecretary at the U.S. Department of Commerce. He has just co-authored a leading 'how-to' book on exporting, also called Export Now published by John Wiley & Sons. Lavin previously served as Chairman of the Steering Committee for the USA Pavilion at the 2010 Shanghai Expo. He is chairman of Public Affairs for Edelman Asia-Pacific.
Ken Yeung 
Chief Executive Officer and Executive Director of TOM Group 

Prior to joining TOM, Ken was the Director of Horizons Ventures Limited, a privately owned investment holding company with key investments in technology and other businesses worldwide.

He spent over six years at McKinsey & Company, Inc. in Sydney, Melbourne and Greater China where during his consultancy role with McKinsey, Ken covered the 
telecommunications, electronics, media and e-commerce industry sectors in the area of business strategy, business re-engineering and operational improvements. 

Ken also worked for Coca-Cola China Limited as Director of Strategy for Coco-Cola Greater China and has held various management positions in operations, business development and sales and marketing at General Electric. Ken began his career at Sun Microsystems as an engineer in its R&D Center in California in 1989. 

Yeung is a graduate of the  Massachusetts Institute of Technology (MIT) in the US with a Bachelor’s degree and a Master’s degree in Electrical Engineering and Computer Science.

Egidio Zarrella
Head of Innovations Group, KPMG Consulting 

Edge is the KPMG’s leading speaker and advisor globally on Technology. With a career spanning more than 20 years, his specialisations include Business and IT strategy and governance, shared services and sourcing and projects. Edge has been a keynote speaker at various forums including NASSCOM, WEF, World Congress in IT and has written numerous articles that has appeared in numerous newspapers, magazines, radio, internet sites, blogs, and television globally. Topics have included outsourcing, IT Governance, audit, project management, and IFRS 
Edge’s recent areas of experience include: Advising and executing complex business transformation projects on both a global and regional scale; assisting client develop new business and IT strategies including new target operating models, architecture platforms, infrastructure etc; developing Business and IT Strategy policy; being actively involved in managing large and complex projects; advising and executing on organisations’ outsourcing, off shoring and shared services strategies; advising many clients on the integrations of their IT acquisitions and on IT strategy; and assessing and implementing new Finance transformation projects.

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