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The Art of Persuasion: The Art of Selling Services, Concepts and Ideas
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The Art of Persuasion: The Art of Selling Services, Concepts and Ideas

You will learn a systematic approach to the Art of Persuasion while presenting ideas, in particular a “Nine Step Planning and Delivery Guide”, which puts amateur “persuaders” on the road to becoming professionals in a short period of time.

When: Every Tuesday Evenings, March 4, 11, 18, 25, 2014
6:30pm - 9:30pm
Where: Council Chamber
4th Floor, Duke of Windsor Building
15 Hennessy Road
Wanchai, Hong Kong 
Hong Kong
Contact: Amanda Ho

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You will learn a systematic approach to the Art of Persuasion while presenting ideas, in particular a "Nine Step Planning and Delivery Guide”, which puts amateur "persuaders” on the road to becoming professionals in a short period of time.

No matter what Job Title you have on your Name Card,
if you have to promote a Professional Service/a New Concept or Business Idea 
to Potential Clients
i.e. One to One, One to Five, One to Ten, or One to a Hundred,
or Just to Your Boss
Also if You Want to Speak
more Confidently and effectively in Meetings and on the Telephone, then
this is the Workshop for You.

About the Workshop:

In this Business Development Workshop on Business Presentations, you will learn how to:

1) Bring in new business for your Company

2) Prepare, plan and organise information from the listeners’ point of view

3) Design and structure information to create an effective professional, promotional presentation

4) Speak persuasively in meetings to get your message across effectively

5) Use appropriate visual aids, normally, but not exclusively PowerPoint effectively: how to keep the message short, focused and simple for the audience in order to strengthen your message rather than send your potential clients to sleep

6) Understand the psychology of why clients buy

7) Take control of the "meeting”, the "presentation” – achieve your objective

8) Avoid getting the "I need to think about it” response; instead get "Agreement/Commitment” at the end of the meeting/presentation

About the Speaker:

Mr. Anthony Behan, Founder and Managing Director of The Communication Group.
Anthony is a Communication Consultant who specialises in Information Design: Information Structure TM. He is also an experienced Discourse Analyst.  He has an M.A. in Applied Linguistics (Birmingham University U.K.) specialising in Discourse Analysis and Corpus Linguistics. He has a number of years' experience in management, communication consultancy, marketing and sales in Hong Kong, China and the Asia Pacific Region.
Anthony is an accredited presentation skills trainer for seniors executives at HSBC. This Workshop is specially designed for business professionals in the Asia Pacific Region. It is conducted regularly for member companies of the Canadian Chamber and leading conglomerates in Hong Kong. It has been very popular both locally and outside Hong Kong. In the last ten years, the Workshop has been conduced in Beijing, Tokyo and Osaka. In Hong Kong, local and overseas delegates from Shanghai, Chongqing, Taipei, Singapore and Indonesia have attended the Workshop. 
The Chamber has been presenting this Workshop Series "The Art of Persuasion” exclusively for the Chamber for the last ten years. It is not available to the general public except for Member companies, some leading conglomerates and professional organisations in Hong Kong and the Asia Pacific Region.

Four Tuesday Evenings – March 4, 11, 18 and 25, 2014

6:30pm until 9:30pm Total: 12 hours i.e. 4 Sessions by 3 hours          
Council Chamber, 4th Floor, Duke of Windsor Building, 15 Hennessy Road, Wanchai

Member Companies HK$2,880 per head
Non-Member Companies HK$3,180 per head


Early Bird: You get a discount of 10% for registering on or before February 27

Group: There is a discount of 10% for three people from the same company

For further details, please contact:
Tel 28955972
Tel 2110 8738


1. Bookings will only be confirmed upon receipt of payment. 2. Priority will be given to Chamber member companies. 3. Payments are non-refundable unless the workshop is cancelled. 4. When Typhoon signal No 8, or black rain signal is lowered before 12 noon, all classes will go ahead as scheduled. 5. Cancellations must be made 3 days prior to the course in writing by email or fax. No shows will be charged.
 Cancellation Policy:

Payment is non-refundable unless the Canadian Chamber of Commerce cancels the event. If you are unable to attend, cancellations must be received in writing no later than 72 hours prior to seminars, breakfasts and lunch events and no later than seven days prior to annual events. No shows will be charged. For more information or questions, please email us at

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