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Selling in a Down Economy, Strategies to Maintain and Grow your B2B Revenue in Tough Times
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14/02/2012
When: Tuesday, February 14, 2012
From 12:30 PM until 2:00 PM
Where: Boardroom - The Canadian Chamber of Commerce in Hong Kong
1301 Kinwick Centre
32 Hollywood Road
Central
Hong Kong
Contact: 2110 8738


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About the Event:

We have been riding the economic downturn for a few years and though tough out there some companies and sales reps are flourishing. This session will present strategies and techniques to maintain and grow your B2B sales in tough times.
In Asia we have been relatively fortunate over the last year or so. While most of world has been rocked with little or no growth Asia has fared relatively well with 2011 growth expected to come in just over 7%. This represents a significant drop from the 8.8% enjoyed in 2010. Business in Asia is not immune to economic events in the rest of the world and has reacted by taking an increasingly conservative approach, cutting costs and controlling spending.

For B2B sales this creates challenges. In some companies sales are down and the sales teams are struggling while in other companies sales are flourishing. There is business out there and this session will present strategies and techniques to help you flourish through tough selling conditions.

Join us for this practical workshop where we will explore:
-----> the changing buying process within your clients
-----> how to be more effective in prospecting
-----> how to align your sell cycle with your prospects buy cycle
-----> negotiation strategies for tough times

Prices :HK$150 for members
HK$250 for non-members

About the Speaker:

Alan Nielsen
Managing Director
AdAlta Group Limited

Alan Nielsen has over 25 years of experience in sales, spanning high-tech, finance, manufacturing, consumer goods and service industries. Alan′s work in sales as an individual contributor, sales manager and sales executive provides him with a unique perspective when looking at opportunities for sales enhancements.
Over the past 7 years Alan has been focusing on identifying opportunities to improve sales results through process improvement, coaching and education. Through his expertise, Alan has established AdAlta Group to provide professional consulting services with a focus on improving sales results and sales efficiencies.
Working closely with sales organizations, Alan ensures thorough understanding of their unique objectives. He provides expert assessments of sales process and opportunities for improvements. Bringing to bear years of experience in multiple systems and methodologies, Alan is able to introduce enhancements that are supportive of a company′s unique value proposition and provide rapid results. Alan focuses on transferring skills to companies and utilizing methods that align with existing process. This ensures rapid assimilation and greater retention of new concepts.
Alan has held leadership roles that span Asia, the USA, and Canada, providing both a cultural sensitivity and a unique understanding of sales across a variety cultures.
Alan originates from Toronto, Canada and is currently based in Hong Kong.

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