Digital Marketing 101: Marketing and Promoting Your Business at Almost No Cost At AllOctober 30, 2017, 18:30-20:00Mustard Seeds, 2/F, Emperor Group Centre, 288 Hennessy Road
Hong Kong SAR, ChinaMember Price: HKD 100Non-Member Price: HKD 200
Hong Kong SAR, China
Starting, Managing and Marketing a New Business
of an Entrepreneurial Venture Part 6
Presented by the Entrepreneur and Small Business Committee
Title Sponsor: Baker Tilly Hong Kong
About the Event:
Please come and join us for our new series and hear the founders of Green Queen, Hong Kong's most popular (read: visited) green & healthy living websites. Co-founders Sonalie and Tracy grew the site from a couple of thousand monthly visits in late 2013 to an audience of over 70,000, creating a powerful media platform that they successfully monetize. They managed this on a shoestring budget with zero marketing spend.
Sonalie and Tracy will present and discuss these areas:
- Why is Google so important?
- What is the Google algorithm?
- An introduction to the Google tool universe
- SEO basics
- What about paid digital marketing?
About the Speaker:
Sonalie Figueiras and Tracy Turo are leading digital marketing and SEO experts. Together they have created two highly successful websites, Green Queen and Ekowarehouse, both of which pull in millions of digital search impressions a month.
Sonalie and Tracy grew Green Queen from a couple of thousand monthly visits in late 2013 to an audience of over 95,000 today, creating a powerful media platform that they successfully monetize. They managed this on a shoestring budget with zero marketing spend.
Sonalie Figueiras is Green Queen's founder, publisher and editor-in-chief. She is an accomplished health and eco living writer, editor and speaker. When it comes to wellness, no one in Asia is as connected or as well-informed. Sonalie is also the founder of Ekowarehouse, the global sourcing platform for certified organic products.
Tracy Turo is a world-class data scientist with a passion for data-led decision-making. She is the co-founder of Green Queen and Ekowarehouse and among many other things, is responsible for digital campaigns and analytis across all the group's properties, often hitting 100% conversion rates. She is Google Partner certified in Adwords and Analytics.