About the Event:

Why do you sponsor or invest in community projects? There are usually two types of answers pushing for either qualitative soft or quantitative hard objectives. But what if we need to achieve both? How would conventional ROI methodologies help with any level of credibility to measure qualitative softer objectives? In order to achieve both, we must look for an inclusive and credible way to evaluate return on investor’s combined objectives.

This is what we call the Return On Objectives (ROO) methodology. Simply put, whether a corporation is looking to directly promote sales or adopt a softer approach to embrace community values, the ultimate goal will always be to achieve returns on its objectives.

Topics Rejean Provost will discuss:

• Free yourself from the ROI pressure
• Deliver your Sponsorship or CSR programs with science
• Increase the value of your portfolio by 10%-40%, use benchmarking information to cut costs

About the Speaker:

Mr. Rejean Provost
Head of Sales Asia, Sponsorium | PerforMind

Rejean came to Sponsorium with a proven history of developing business opportunities with a natural ability to open doors, remove barriers, and build trust-based relationships. With an extensive background in the fashion industry and a long history of travelling in Asia, he excels in translating, simplifying and communicating complex concepts to a variety of audiences all this with a great passion. Born and raised in Canada, he is fluent in English, French and Spanish, while managing a few key words in most Asian languages.

He studied Business and Marketing while entrusted operations with his fathers’ small Men’s wear store in Montreal., in the 80’s Eventually, Rejean launched his own import and export company 10 years later where he had several offices across Asia, while actively participating with a front row seat in the globalization movement in the late 1990’s and early 2000.

In 2010 he decided to make a major career move and joined a Montreal start up in the space of Social Media strategy for business, resulting in an eye opener on the power switch happening in the world due to the ability for people to regroup together. This latter experience took him into CSR and Marketing. From that point on the vision was clear, how can he bring his years of experience and numerous relationships in Asia to the service? In January 2016 Sponsorium came with the opportunity to do just that as Head of Sales Asia. Now he oversees the business development for the entire Asia market and continue to deliver great results in his authentic way.

Married for more than 25 years with two daughters, Rejean is an authentic “foody”, enjoys travelling and golf.