About the Event:

Hong Kong retail sales fall consecutively, drop in Mainland tourists, weak local spending… so what can I do? Where can I make improvements? How can I attract more customers to visit my store? How can I sell more? How can I sell “better”?

These are the recurring questions that managers right from the corporate office to the store level have to ask themselves in our challenging market today. To look for the answer, it all begins with understanding the story beyond the KPIs number:

- EXPLORE and interpret the store results
- DISCOVER and develop strategies to improve them
- ACTIVATE and monitor the efficacy of these strategies

Stores come in all shapes and sizes: large and small, department and speciality, mono-brand and multi-brand, independent and franchisees… Each business, each product category, and each strategy has its own specific characteristics but all stores operate under the same basic laws of commerce. Together with our KPIs Master, Emanuele Schmidt, we explore the area of possibilities of what you can do to succeed with your Brand, Stores and Retail Team.

About the Speaker:

Emanuele Schmidt, business consultant and President of MIDA

Emanuele is a business consultant and President of MIDA, an international consulting & training company headquartered in Milan, Italy and with an Asia Pacific hub in Hong Kong. With over 20 years in the retail industry, he now brings his significant experience to bear on the development of professional consultancy and training projects for mono-brand & multi-brand retailers in the fashion and luxury-goods sectors and large-scale distribution (food and non-food) groups.

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