Export Now! – Five Keys to Successful Exporting |
Wednesday, February 29, 2012|
12:30pm - 2:00pm |
The Canadian Chamber of Commerce in Hong Kong, 1301 Kinwick Centree, 32 Hollywood Road, Central |
|About The Event:|
Today′s businesses know they need to be in new markets to succeed but the lack of familiarity, the cultural and language
gaps, and the differences in business practices can all be intimidating. In this informative event, hear from former U.S. Undersecretary of Commerce, Frank Lavin and discover how your business can tap into foreign markets. Also known as America\u8217
?s “Salesman-in-Chief,” at the Commerce Department, Frank was responsible for helping U.S. companies enter new markets and win overseas. Now as Chairman of Public Affairs for Edelman Asia Pacific, Frank has worked with over 2,000 U.S. companies
as they formulated export strategies.
Offering a real-world strategy that any-size business can use to go global, Frank will share the lessons that can be applied to both companies from any market. He will offer a step-by-step approach to help
businesses tackle the international marketplace by looking at five keys for entering new markets:
1. Country: Pick the right one.
2. Customers: How they differ.
3. Competitors: A different market.
4. Capabilities: What you need
5. Capability Gap: How to close it.
Frank′s presentation is a "how-to" approach for small and medium enterprises in identifying, evaluating and profiting from global business opportunities.
About The Speaker:
Frank Lavin is the Chairman of the Public Affairs Practice for Edelman Asia Pacific, working with companies across the region as they grapple with regulatory challenges and sensitive government relations issues. In Government, Mr. Lavin served as Under
Secretary for International Trade at the U.S. Department of Commerce where he served as lead trade negotiator for both China and India and was the senior policy official in the Department responsible for commercial policy, export promotion, and trade
negotiations across the globe. Mr. Lavin was U.S. Ambassador to the Republic of Singapore from 2001-05, where his duties included helping negotiate the landmark U.S.-Singapore Free Trade Agreement.
In the private sector, Mr. Lavin served in
senior finance and management positions in Hong Kong and Singapore with Cushman & Wakefield Investors Asia, Bank of America, and Citibank. Earlier in his career, Mr. Lavin served in the George H.W. Bush and Reagan Administrations, working in the Department
of Commerce, Department of State, National Security Council, and White House. He also served as Director of the Office of Political Affairs in the White House 1987-89.
In addition to being the co-author of “Export Now” (2011),
a featured title by John Wiley & Sons, Mr. Lavin has been published in The New York Times, The Washington Post, The Wall Street Journal, Foreign Affairs, Foreign Policy, and other periodicals. He was also Editor of “Rising to the Challenge\u8221
? (EDM 2010), the official book of the USA Pavilion at the Shanghai 2010 Expo.
Mr. Lavin currently serves on the Board of Directors of Globe Specialty Metals, the world′s largest producer of silicon metal alloys, Consistely, the largest
telecommunications firm for in-building services in Southeast Asia, UOB Bank a Singapore-based regional bank, and UTEX, a Houston-based energy services firm. He also served as Chairman of the Steering Committee of the Shanghai 2010 World Expo USA Pavilion.
Mr. Lavin earned a B.S. from the School of Foreign Service at Georgetown University; a M.S. in Chinese Language from Georgetown University; a M.A. in International Relations and International Economics from the School of Advanced International Studies
at the Johns Hopkins University; and a M.B.A. in Finance at the Wharton School at the University of Pennsylvania.
for members |
HK$250 for non-members
The Canadian Chamber
of Commerce in
Suite 1301 Kinwick Center
32 Hollywood Road
Central, Hong Kong
Tel: (852) 2110 8700
Fax: (852) 2110 8701