 |
What's Happening
|
|
Social Media in Business: A Legal Perspective |
|
Tuesday, June 08, 2010 |
|
Time : |
12:30pm - 2:00pm |
|
Venue : |
The Canadian Chamber of Commerce in Hong Kong, 1301 Kinwick Centre, 32 Hollywood Road, Central |
|
If the hype is to be believed, social media channels such as Facebook, Discuss and YouTube are taking over the world. While the reality is a little removed from this, all three sites are among
Hong Kong′s most visited. With Hong Kong′s consumers and constituents increasingly looking to online discussions ahead of traditional media outlets, the risks for your brand in not being part of social media channels are starting to outweigh
the risks of doing nothing. But before writing your first blog comment, responding to a BBS discussion thread or tweeting to their twitter followers, companies need to have social media policies in place. A social media policy outlines the corporate guidelines
or principles of communicating in the online world and is designed to protect the employees as well as the company.
Jeremy will look at the case for introducing a workplace social media policy, offer best practice guidelines and show examples
of policies in action. Jennifer will discuss the best ways to minimise risk while complying with data privacy and employment laws in Hong Kong as well as looking at the potential legal risks that employers might incur in relation to use of social networks
and blogs by their staff.
Speaker's Bio
Jeremy Woolf, Global Social Media Lead, Senior Vice President, Text 100
Jeremy has worked in public relations and marketing in Asia Pacific for more than
18 years, with proven expertise in a wide range of communications disciplines. As Global Social Media Lead, he manages the company′s global social media practice . Woolf has direct reports leading the Asian, North American and European regions,
with dedicated social media teams in each of Text 100′s worldwide offices. The Global Social Media Practice is tasked with ensuring Text 100′s continued leadership in using social media channels to enhance a company′s brand and
business performance. Woolf′s team is responsible for product and service development, team skill enhancement and client consulting. Woolf has consulted to and developed social media programs for blue chip clients around the world.
Jennifer Van Dale, Partner, Baker & McKenzie
Ms. Van Dale′s practice focuses on general employment advice, compensation and benefits, as well as discrimination and data privacy law. She has extensive experience advising corporate
clients on legal and commercial issues arising out of the employment relationship. Other areas in which she advises include imposition of post-termination restrictions; protection of trade secrets and confidential information; implementing data privacy
strategies and cross-border transfers of employee data; implementing HR policies (including harassment and discrimination, fraud, corruption and employee surveillance policies); outsourcing arrangements; and risk management in the use of contract staff
and independent contractors.
|
|
|
Prices : |
HK$150
for members
HK$200 for non-members
|
|
|
The Canadian Chamber
of Commerce in
Hong Kong
Suite 1301 Kinwick Center
32 Hollywood Road
Central, Hong Kong
Tel: (852) 2110 8700
Fax: (852) 2110 8701
|
|
