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What's Happening
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Accountable Social Media via Social CRM |
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Tuesday, May 11, 2010 |
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Time : |
12:30pm - 2:00pm |
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Venue : |
The Canadian Chamber of Commerce in Hong Kong, 1301 Kinwick Centree, 32 Hollywood Road, Central |
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Summary:
The biggest challenges brands face today when considering a social media presence are "do I have the resources to manage it" and "how can I make
this an accountable channel like the rest of my marketing mix?". The marketing approach towards social media can be much more than simply listening to the buzz.
BIO: Brandon Cheung, Strategic Planning Director, wwwins Consulting
As the head of Strategic Planning, Brandon oversees consumer insights, digital strategy, and product & service innovation for wwwins Consulting Hong Kong. He is the co-founder of the digital strategy joint venture launched with sister agency Carat in
Hong Kong. He most recently launched Astro, a global social CRM platform designed and developed by wwwins Consulting to help clients manage and measure their social media presence. Brandon brings eight years of digital marketing experience to the team
including personal addictions to social networking, fantasy sports, and micro-blogging.
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Prices : |
HK$150
for members
HK$200 for non-members
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The Canadian Chamber
of Commerce in
Hong Kong
Suite 1301 Kinwick Center
32 Hollywood Road
Central, Hong Kong
Tel: (852) 2110 8700
Fax: (852) 2110 8701
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