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What's Happening
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Social Technologies in Business: It’s more than just marketing! |
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Tuesday, April 13, 2010 |
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Time : |
12:30pm - 2:00pm |
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Venue : |
The Canadian Chamber of Commerce in Hong Kong, 1301 Kinwick Centree, 32 Hollywood Road, Central |
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ABOUT THE EVENT
Corporations that have regularly monitored the media to understand public perception cannot ignore social media, everything from blogs to video sites. Many corporations
who have embraced new media have done so as part of a marketing strategy, which is only a tiny proportion of what is required today. However, while Gen Y employees understand the NEED and VALUE of new media, many of their Baby Boom and Gen X colleagues
are still coming to grips with the use of digital channels in reaching, and responding to target audiences.
The many ways for companies to involve themselves using social technologies are as varied as the reasons they may do so. Join us
to see how organizations around the world are using new media as part of their marketing, HR and customer relationship management functions, highlighting the strengths, weaknesses, opportunities and threats associated with these digital channels.
ABOUT THE SPEAKER
Kathleen Phillips, Managing Director, BizTech Connect Consulting Services and Co-Chair of the CCCHK Technology Committee
Ms. Phillips is a business minded technology leader with over 20 years experience understanding
business issues and leading teams of professionals in providing technology solutions to these problems. Ms. Phillips has provided technology strategy and IT program management services to many of the Global 2000 firms across a variety of industries
in Australia, Hong Kong, Singapore, South Africa, Taiwan, United Kingdom and the United States. Originating from New York, Ms. Phillips has a passion for solving business problems through process optimization and technology enablement and effortlessly
articulates complex technical problems and solutions to business and technology stakeholders at all levels within an organization.
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Prices : |
HK$150
for members
HK$200 for non-members
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The Canadian Chamber
of Commerce in
Hong Kong
Suite 1301 Kinwick Center
32 Hollywood Road
Central, Hong Kong
Tel: (852) 2110 8700
Fax: (852) 2110 8701
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